Media Intelligence
PulseMI.
PulseMI is AI-powered media intelligence. It tracks news coverage, online conversations, and brand mentions in real time, then tells you which of them actually require a response.
What does PulseMI actually monitor?
Coverage is global by default. The regional depth is what distinguishes it.
News coverage
Published articles and broadcast pickup tracked as they appear, not in a next-day digest.
Online conversation
Social platforms and open web discussion, so you see the reaction as well as the reporting.
Regional depth
A specialised African media layer covering 13+ Kenyan publications, alongside global sources.
Brand mentions
Every mention of your organisation, unified into one feed rather than scattered across tools.
How does it separate signal from noise?
Volume alone is not intelligence. A thousand neutral mentions matter less than five that mark a change in tone.
PulseMI applies AI-powered sentiment analysis across everything it captures, runs crisis detection over the result, and issues real-time alerts when the pattern moves. Automated executive briefings then turn that into something a leadership team can read directly.
| Dimension | Traditional monitoring | With PulseMI |
|---|---|---|
| Timing | Daily or weekly clipping reports. | Real-time tracking as coverage appears. |
| Interpretation | A list of mentions to read through. | Sentiment analysis applied across every mention. |
| Escalation | Someone notices, eventually. | Crisis detection with real-time alerts. |
| Reporting | An analyst assembles a deck. | Automated executive briefings. |
| Regional reach | Thin outside major Western outlets. | Global, plus 13+ Kenyan publications in the African media layer. |
What does PulseMI cost?
Published pricing, billed monthly.
Starter
$79/month
Real-time mention tracking, sentiment analysis, and the unified feed.
Professional
$199/month
Adds crisis detection, real-time alerting, and automated executive briefings.
Enterprise
Custom
Custom enterprise pricing, including bespoke source coverage and integration work.
PulseMI questions
What is PulseMI? +
PulseMI is Context Engine's AI-powered media intelligence platform. It tracks news coverage, online conversations, and brand mentions in real time, applies sentiment analysis and crisis detection to them, and produces automated executive briefings.
What does PulseMI cost? +
PulseMI costs $79 per month for the Starter plan and $199 per month for the Professional plan. Custom enterprise pricing is available for bespoke source coverage and integration work.
Is PulseMI only for African media? +
No. PulseMI provides global signal coverage. It additionally includes a specialised African media layer covering 13+ Kenyan publications, because that depth is genuinely differentiated, but the core product serves organisations worldwide.
Can PulseMI alert us during a crisis? +
Yes. PulseMI runs crisis detection over the sentiment it captures and issues real-time alerts when the pattern of coverage shifts, rather than waiting for a scheduled report.
Ready to see PulseMI on your own data?
Bring a representative sample and we will walk through it with you. No generic demo deck.