PR & Communications
InContext PR.
InContext PR is a desktop intelligence application for communications professionals. It generates pitches, media briefs, and thought leadership that cite real sources, because it writes from your documents and your live coverage rather than from a blank prompt.
Why does grounded generation matter in PR?
A generic model writing a press release has no idea what your company shipped last quarter, how your CEO phrases things, or what a journalist already published about you this week.
InContext PR writes from context you own. It pulls from your ContentHub document corpus and your live PulseMI coverage, and attaches inline citations so every claim can be checked.
Inline citations
Each generated claim links back to the ContentHub document or PulseMI signal it came from, so an editor can verify rather than trust.
Voice DNA
Voice DNA matching learns how your organisation writes and holds generated copy to it, instead of producing house-style-free filler.
Quality gates
Automated checks catch clichés and verify that citations actually resolve before a draft leaves the application.
How is this different from using a general AI assistant?
| Dimension | General assistant | With InContext PR |
|---|---|---|
| Sourcing | Writes from whatever is in the prompt. | Writes from your document corpus and live coverage. |
| Verification | Claims must be fact-checked by hand. | Inline citations resolve back to a source. |
| Tone | Generic house style. | Voice DNA matched to how you already write. |
| Quality control | None beyond your own review. | Quality gates flag clichés and unresolved citations. |
Availability
Requires a ContentHub account. Windows 10 or later.
InContext PR questions
What is InContext PR? +
InContext PR is Context Engine's desktop intelligence application for PR professionals. It generates pitches, media briefs, and thought leadership with inline citations drawn from ContentHub documents and PulseMI signals, and applies Voice DNA matching so output stays consistent with your brand.
Is InContext PR generally available? +
Not yet. InContext PR is currently in private beta. It runs as a Windows desktop application, requires Windows 10 or later, and needs a ContentHub account to access your document corpus.
What is Voice DNA matching? +
Voice DNA matching profiles how your organisation writes and holds generated copy to that profile, so drafts read like your team rather than like a generic model.
How does InContext PR avoid fabricated claims? +
Every generated claim carries an inline citation back to the ContentHub document or PulseMI signal it came from, and quality gates verify that those citations resolve before a draft can leave the application.
Ready to see InContext PR on your own data?
Bring a representative sample and we will walk through it with you. No generic demo deck.